THE International Cricket Council are seeking requests for proposals (RFP) from media companies interested in becoming the exclusive worldwide licensee of the ICC for the fixed media category.

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The successful company will work closely with ICC to produce, market and distribute films incorporating footage from various ICC cricket events, including the World Cup, Champions Trophy and World Twenty20.

This is the first time the ICC has looked for agreements of this length in these areas. In the past deals have been made on an event-by-event basis. The rights to use this intellectual property will be licensed for the period up to 2012 to ensure that both ICC and the chosen media company have a real incentive to invest in effective product and brand development.

The deadline for proposals is June 1, and interested parties should contact Doug Waller, ICC business development manager, on 00 971 4 368 8318 or send an email to doug.waller@icc-cricket.com for a copy of the application pack.